Ireland’s leading sports retailer Elverys Instersport have launched a new partnership with the Women’s GPA. The company, which has long been associated with Gaelic Games, is backing Ladies Football and Camogie players to help them reach their potential on and off the field of play. In supporting the WGPA’s affinity scheme, sportswear provision and player promotion activities, Elverys Intersport are making a significant contribution to elite female athletes across the country. With over 50 stores nationwide and 100% Irish owned, Elverys Intersport are ideally placed to support and celebrate the contribution of female Gaelic athletes to communities across right Ireland.

The launch was officially marked at the Elverys Intersport Croke Park store on Saturday with players including Mayo’s Fiona McHale in attendance. Aoife Lane, chair of the Women’s GPA paid tribute to the company for their support. “It’s fantastic for us to partner with such a strong and dynamic Irish brand. It’s very clear we have a shared passion for helping the people we work with achieve their full sporting potential. We see a very bright future with Elverys Intersport, beginning with their support for our membership scheme and our BehindThePlayer campaign. Increasing the visibility of our athletes instore and telling their inspirational stories online will resonate strongly from intercounty to grass roots level.”

16 April 2016; x. Croke Park, Dublin.

Speaking about the partnership, Anne-Marie Hanly, Senior Marketing Manager said “we are delighted to be working with an association that shows so much ambition and promise for the future of these women and their sport. As one of the longest running sponsors of Irish sport, we are embedded in many communities all over Ireland and this partnership will allow us to further engage with the WGPA members and offer them support through various initiatives.”

Check out the WGPA’s latest BehindThePlayer videos, supported by Elverys Intersport, at www.wgpa.ie or on their facebook page. All WGPA members can avail of an exclusive discount at Elverys Intersport online or instore, on production of their membership card.

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