Behind The Player

Our first campaign, rolled out initially in 2015, aimed to raise awareness and increase media coverage of the stories behind the individuals who step out on the field of play. We recognise the value of storytelling in building the profile of role-models within our games. Getting to know the players also helps to highlight the challenges they face in reaching their potential and the contribution they make to all areas of society in Ireland.

#BehindThePlayer is a story. Behind the player is a person, a career and a passion. Behind the player is the WGPA.


Laura Lee Walsh

Westmeath Ladies Football

Niamh Kilkenny

Galway Camogie

Kate Kelly

Wexford Camogie

Carol O’Leary

Clare Camogie



Aoife McDonnell

Donegal Ladies Football

Cora Staunton

Mayo Ladies Football

Aoife Murray

Cork Camogie



Our #BehindThePlayer campaign aims to show players as athletes and individuals to help the sporting public to connect with them. We’re encouraging people to recognise and celebrate the stories of our members, beyond what they see on the field of play, raising the levels of interest in them as individuals and raising the profile of our games as a whole.

#BehindThePlayer also places the WGPA as supporters of players as they work to be their best on and off the field.